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Born in Braga, raised in Johannesburg, grown in Porto, matured in Beijing, and bottled in Berlin.

 

I’m a little worldly, slightly complex, and hopefully get better with age.

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I write. I direct. I creative direct.

 

I'm a Concepter. Problem solver. Leader. And a mean zombie killer.

 

I tell stories for a living. Sometimes those stories look like ads, sometimes they don't.


I like sun, sea, sand, spice, space and probably more sugar than I should. I don't like the word 'satisfy'. ​

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I'm an award-winning director and screenwriter. 

 

Hi, I’m Joana.

But you can call me Jo.

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